March 2007 FOOD TAIPEI

2007 Fact Sheet

ORGANIZER：

Taiwan External Trade Development Council (TAITRA)

VENUE：

Taipei World Trade Center (TWTC) Exhibition Hall (5 Hsin-yi Road, Sec. 5, Taipei, Taiwan) Areas A,B,C,D and 2nd Floor Showground

SHOW DATES：

June 21-24, 2007

SHOW HOURS：

FOODTECH TAIPEI 2007 and TAIPEI PACK 2007 will be held concurrently with FOOD TAIPEI 2007 at TWTC Exhibition Hall. Click on the show names to find out more!

OFFICIAL DIRECTORY：

For sale at NT$200 per copy (CD-ROM version at NT$200) in the TAITRA Bookstore located at the ground floor of TWTC Exhibition Hall.

EXHIBIT SPACE：

Net：14,400 square meters

FEATURING：

Fresh fruits & Vegetables, Preserved Fruits & Vegetables, Poultry, Seafood, Meat & Processed Meat Products, Edible Oils, Dairy Products, Health Food, Frozen Prepared Food, Canned Food, Baked Food, Biscuits, Wine & Liquor, Coffee & Tea, Juice & Soft Drinks, Condiments & Confectionery, Tableware, Food and Beverages Chain Store & Franchise.

EXHIBITORS PROFILE：589 exhibitors using 1,600 booths

Ground floor

2F Showground

* National Pavilions include Africa (8 countries), Mexico, Malaysia, the Philippines, Canada, Korea, Japan, the United States, Sri Lanka, Central America (7 countries), Thailand, Chile, Austria, and Denmark

*Taiwan Pavilion will be presented by 6 exhibition areas: Agricultural Products, Livestock Products, Fishery Products, Prepared Foods, Forestry Products and Theme Exhibition

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HOTEL RESERVATION：

Click here for a choice of hotels with special rates.

TOUR PACKAGES”G

USEFUL SERVICES：

Buyers Lounge：

Located on the 2F Showground of TWTC Exhibition Hall

Offer services of free copy, e-mail etc. for overseas buyers and exhibitors

Press Center”G

TWTC Exhibition Hall, Room 2A19, for journalists only

Post Office/Foreign Currency Exchange：

Located on the ground floor, near the Plaza Entrance

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For more show information, please contact the TAITRA office near you, or

log onto our website at www.foodtaipei.com.tw

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To join or attend FOOD TAIPEI 2007, simply click the button below to register on-line! Pre-registered visitors can obtain a complimentary Official Directory by showing their admission badges upon arrival at the showground.

>>Sign up NOW

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Pick of 2007 Special Report on Food Businesses: Vegetarian Foods

Vegetarian foods have become increasingly popular as people continue to seek a healthy life. Vegetarian food manufacturers will have a significant presence in this year's Taipei Int'l Food Show. The following are some of the representative companies in the industry.

SUPER ELEPHANT CO., LTD.	(Photo/SUPER ELEPHANT CO., LTD.)
Ever since its establishment in 1982, Super Elephant Co. Ltd. has shown great professionalism in its role as a manufacturer and distributor of first-rate vegetarian food products. In 1988 Super Elephant and Nittetsu Fine Products decided to come together for technical cooperation. The result of this joint venture was the wholly new NBP Vegetarian Ham. The success of this joint venture has made Super Elephant a leader in Taiwan's vegetarian market.
Super Elephant soon established its own manufacturing capabilities in Taiwan in 1998. Since then, Super Elephant has launched more vegetarian cuisine for a greater diversity of vegetarian customers. In almost twenty years of testing mettle on the open market, Super Elephant has proved itself as a leading name brand in its field by guaranteeing excellence in the specialized consumer targeted vegetarian food products. Its products have high protein, low fat, low calorie, zero cholesterol and have more calcium per serving than any kind of meat. Looking into the future, Super Elephant will maintain its professionalism as it continuously provides healthy, nutritious, and convenient vegetarian products for customers.

(Photo/ASIA RICE BIOTECH INC.)	ASIA RICE BIOTECH INC.
	The goal of Asia Rice Biotech Inc. is to achieve sustained growth by focusing on agricultural biotechnology research and development. The company has already secured a patent from the United States, US6,852,295 B2, for manufacturing equipment the company has produced. The company's manufacturing capabilities and competency in R&D on rice, grain and herbal medicine products have enabled it to become a leader in the field.
One of the company's flagship products is germinated brown rice. During the process of germination, nutrients in the brown rice change drastically. Major nutrients that increase in content in the GBR include dietary fiber, inositols, ferulic acid, phytic acid, tocotrienols, magnesium, potassium, zinc, and prolylendopeptidase inhibitor. Compared to milled rice, GBR has ten times more GABA, nearly four times more dietary fiber, vitamin E, niacine and lysine, and about three times more vitamin B1 and B6, and Magnesium. Accordingly, it was concluded that continuous intake of GBR is good for accelerating metabolism of brain, preventing headache, relieving constipation, preventing cancer of colon, regulating blood sugar level, preventing heart disease, lowering blood pressure as well as preventing Alzheimer's disease.

KING KUNG HEALTH FOOD CO., LTD.	(Photo/KING KUNG HEALTH FOOD CO., LTD.)
Established in April 2000, King Kung Health Food Co., Ltd. began with research and development of premium pre-packaged vegetable soups. Gradually, the company expanded its scale to offer OEM and ODM services to domestic and international factories, and subsequently created Taiwan instant powdered beverages and tea bags. The company's specialties include King Kung Vegetable Soup, Brown Rice Tea, Burdock Tea, Beauty Tea, Ginger Tea, Longan Tea, and Ten-grain Nutritious Beverage, among many other health food products.
King Kung's organic all-natural vegetable soup is the manifestation of the five elements: wood, fire, earth, metal, and water. Originally this concept was created by a Japanese cytologist using green, red, yellow, white, and black-colored vegetables. The product was developed with a deep belief in channeling the yin-yang balance of these five elements to strengthen the five major organs in humans. King Kung first started to break into international markets in 2004 and currently sells their products in many parts of the world. In the future, the company will continue to promote Taiwan's agricultural products and expand its overseas markets.

(Photo/MA YU SHAN FOOD CO., LTD.)	MA YU SHAN FOOD CO., LTD.
	Ma Yu Shan Foods Co., Ltd was established in 1961. Its 30-year-plus operation in the market reflects Ma Yu Shan's commitment to quality and service. Ma Yu Shan has been fully devoted to the manufacturing of natural cereal products for 30 years, knowing natural cereal's remarkable contribution to the health.
Almonds are some of the firm's best known products. Almond trees grow in high mountains where temperatures are low. In the spring, almond trees blossom, and fruits start to grow. Almonds are ready to be picked in fall. Almonds are very nutritious and are rich in almond acid, iron, and calcium. They are good for the skin and reduce stress. They can be ground into fine powder to be used in cookies, pudding and a variety of drinks. Since the 70's, the production department has been introducing modern technology for sustained growth and profitability. Ma Yu Shan also values its customers the most. It is their ultimate belief that care and communications are vital to maintain their customer base.

SWEET GARDEN BIOTECHNOLOGY CO., LTD.	(Photo/SWEET GARDEN BIOTECHNOLOGY CO., LTD.)
Sweet Garden was established in 1990 and operates with the principle: "search for regimen." The company now has two modernized and specialized factories in Taiwan and China. It has built up a well-organized manufacturing system through the help of the Scientific Management Association, R.O.C. Sweet Garden Biotechnology Food (Taiwan) was granted with the BSI ISO 9001 certificate of 2000 edition and HACCP certificate.
There are four main product lines of Sweet Garden -- Grain Instant Powder Health Drink; Instant Health Crystal Beverage; Thousand Layer Biscuit; and Materials for Health Food ODM. One of Sweet Garden's best-known products is Antrodia cinnamomea (Antrodia Camphorata). It is a precious fungus species unique in Taiwan and is rich in numerous nutrients including triterpenoids, polysaccharides, adenosine, the vitamin group, amino acid aminoacid, calcium, phosphorus, germanium, selenium, and iron. The company's sugar-free products are 100 percent natural, having passed agricultural chemicals and toxic residue inspections, and have no additives or fillers. Sweet Garden believes quality is the best sales point, and its brand name has been recognized as a leader in the market.

(Photo/VEDAN BIOTECHNOLOGY CORP.)	VEDAN BIOTECHNOLOGY CORP.
	For half a century, Vedan has been dedicated to research and development of fermentation technology. Determined to achieve perfection and willing to take an innovative approach, Vedan has established itself as the leader in the Taiwanese amino acid industry. As a world-class producer of glutamic acid, Vedan seeks beneficial applications of microorganisms for human beings, setting an example for the biotech industry across the Asia Pacific region.
With a motto that promotes global competitiveness in the fermentation industry, Vedan is devoted to researching and developing the best products that meet the need of health-conscious customers who demand top quality. Chlorella is one of Vedan's flagship products. It is special because it contains more chlorophylls than any other green plants. Besides chlorophylls, it also is rich in the following: lutein, CGF, polysaccharides and carotenoids. These materials make chlorella a healthy food, which is highly demanded by people nowadays. Another worth-mentioning product is spirulina, which is rich in protein, vitamins, minerals, beta-carotene, phycocyanins and gamma-linolenic acid. These materials not only make consumers healthy but also helps them look young.

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Monthly Pick:  Status of Asia's organic food market

— Optimism for the industry

A recently report released by the ICON Group International suggested that total sales in the global organic food industry will reach US$137.8 billion in 2007, of which 35 percent -- the largest share -- will be generated in Asia, followed by Europe's 26 percent and North America's 24 percent.

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Over the past three years, sales of organic foods in Asian countries, such as Singapore, Malaysia and Taiwan, have soared by 30 to 40 percent. Part of the reason for the growth is investment by food manufacturers and retailers in the organic food business. According to Organic Monitor, five years ago farmlands certified for growing organic foods totaled 500,000 hectares in Asia. Now total area exceeds 4 million hectares, about 13 percent of the total for the world. China saw the largest growth in organic food farmlands, yet India and Thailand's agricultural departments have also begun to focus on organic foods.

— Differences between Asian organic food markets

The Asian food industry differs from that of the West, as in Asia, there is a clear distinction between places where foods are grown and places where foods are consumed. Organic food producing countries, such as Indonesia, Vietnam and the Philippines, mainly cultivate fruits, vegetables, herbs, spices, grains, and tea. These products are certified by some 100 organizations. About 90 percent of the products are exported, mainly to Europe and North America.

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Organic food farmlands in China account for 85 percent of total area in Asia, and the country is set to become a major source of organic food supply in the world. However, China-produced organic foods may not be of the highest quality, despite their low prices. In 2005, China's organic agricultural food exports totaled US$200 million. In the same year, 40 percent of organic soybeans consumed in Europe came from China. As organic agricultural products have higher selling prices -- typically four to five times those of regular agricultural products -- consumption of organic foods in China are about just 10 percent of production. Although China is an exporter of organic agricultural products, there are still few companies focused on organic food processing. As a result products such as organic crackers and drinks are in strong demand in urban centers such as Beijing and Shanghai and are mostly imported.

— Habits of Asian organic food consumers

The belief that organic food is healthy has served as the driving force behind the growth of the Asian organic food market, especially in the wake of outbreaks of the bird flu. Countries like Thailand and Singapore believe that using organic foods would help build harmony between nature and humanity. In Europe, meanwhile, organic foods are consumed as a way to protect the environment and save animals.

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Chief markets for organic foods in Asia are Japan, Korea, Singapore, Hong Kong and Taiwan, and such usages matches the higher incomes and educational levels of local consumers.  As most of these countries do not have a sizable agricultural industry, they rely mostly on organic food imports.

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It is estimated Asia's organic food industry had a size of US$800 million in 2006, about twice that for 2001. Of the total, Japan accounted for 60 percent, making it the market with the biggest organic food consumption.

 Courtesy of Yu-ling Chen,

Food Industry Research & Development Institute (FIRDI)

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Events: Special promotional opportunities

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FOOD TAIPEI will have a Show Preview that comes out in April and will be distributed to all potential buyers in Taiwan as well as abroad. Those who wish to advertise in the Show Preview can contact Ms. Jill Chen at our contract publisher Taiwan Packaging Industry Magazine at (02)2835-0875, fax (02)2836-3446.

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During the show, FOOD TAIPEI will have a bilingual Show Guide providing comprehensive information for visitors, exhibitors and buyers, as well as advertisements from exhibitors. Those interested in advertising in the Show Guide should contact Ms. Hsu Yu-ching at our contract publisher Gourmet World Magazine at (02)2397-2215 ext. 19.

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Want to promote your company and products through FOOD TAIPEI? Just click on the button below to write about your company and products and send it back to FOOD TAIPEI for your chance to appear on our e-newsletter and even on the FOOD TAIPEI Show Daily~!

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>>contact FOOD TAIPEI

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