April 2007 FOOD TAIPEI

FOOD TAIPEI 2007- A brief news bite into Asia’s tastiest event!

Welcome to the place where good taste gets its fame at FOOD TAIPEI 2007, June 21 to 24 at the Taipei World Trade Center. Eyes across the industry are on this event that runs concurrently with FOODTECH TAIPEI (Taipei Int'l Food Machinery and Technology Show) and TAIPEI PACK (Taipei Int'l Packaging Industry Show) for fielding the latest flavors, products, and techniques.

This year's FOOD TAIPEI features 8 well-organized and easy-to-find theme areas, namely general foodstuffs, health food, imported products, food and beverage franchises, frozen and processed foods, beverages, cutlery and tableware, and the trade media.

Exhibitors Offer a Variety of Opportunities

To date, leading buyers around the world have confirmed their attendance at this event organized by TAITRA (Taiwan External Trade Development Council) knowing this will be Asia’s greatest food-focused show that’s packed with opportunity across dozens of theme areas:

Condiments and Additives

Evergreen Oil's superior research and design have made them a top exporter of their highly nutritious and qualitative sesame oil. Their secret lies in refining the processing technique to make a high value added product that is cost-effective to produce. Vedan provides another example of research and design that helps produce top quality food products. Vedan's coveted process for producing glutamic acid creates a superb product that won them a 2003 Gold Medal for its innovation. Its MSG is exported to over 128 countries and their product line also includes nutritional supplements, natural food additives, prepared foods, and beverages.

Health Foods and Soybean Products

A global awareness of the importance of health and health foods is a strong part of Taiwan's food industry and culture. Companies like Greenvita, King Kung, Sweet Garden and Nin Jiom all produce health and health food products that will appeal to customers locally and globally.

Taiwan's soybean products are internationally recognized as some of the best in the world. Don't miss the soybean-based sauces that KimLan and WanJaShan proudly produce.

Frozen Foods

70% of Taiwan's food exports are frozen foods. Chen Hsiang Foods' frozen vegetables and snacks, Yi-Lin's ready-to-eat entrees and soups, and Dachan Great Wall's frozen chicken are just some of the frozen foods companies that will be in attendance at FOOD TAIPEI 2007.

Tea, Wine, and Spirits

Taiwan's beverage industry continues to increase its exports with products that are unique to Taiwan and appealing to everyone. Teahouse provides English-style teas to an international market while Shih Cheng seeks to market its 3:15 PM brand of Milk Tea to the European market. In addition to the tea market, Taiwan's rice wine and vinegar industry has blossomed and the industry has grown to include fruit wines, vinegars, and drinks.

FOODTECH TAIPEI and TAIPEI PACK offer Added Value to FOOD TAIPEI 2007

Thinking about visiting FOOD TAIPEI 2007? In conjunction with FOOD TAIPEI, TAITRA is once again organizing FOODTECH TAIPEI and TAIPEI PACK to add more to your visit. Together, these three shows will attract a phenomenal 800 exhibitors who will use 2,400 booths. Find all that you need in one convenient location, while you make important industry connections. Come explore the tremendous business opportunities waiting at Asia's premier food industry show.

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Taiwan Visa

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~ PLAN AHEAD YOUR TRIP TO TAIWAN! ~

Fantasia Formosa

Just because your business meetings are over,

doesn't mean the fun is...

The uniqueness of Taiwan Biz Tour lies in its ideal blend of all-in-one cultural and leisure tours that are customized to make every business traveler's stay in Taiwan especially worthwhile and unforgettable. In conjunction with Taipei's major international trade shows, these tours offer the business traveler a chance to experience authentic Taiwanese culture.

Numerous sights in Taiwan are actually within a short drive. Here we offer you a great opportunity to enjoy the spectacular scenery of Taipei and its nearby areas. Have fun and enjoy our tours!

B1. City Tour

 The pride of Taiwan, the National Palace Museum, which is the world's greatest and priceless treasure house on Chinese arts boasts some of the oldest artifacts and imperial pottery dating back more than 5,000 years. And the CKS Cultural Complex, with the National Opera and National Theatre are must-see places to visit while in Taiwan. These landmarks, including a trip to the Martyr's Shrine and a leisurely walk through the Presidential Square follow the footprints of an isle packed with history and culture. <more...>

B2. Sansia & Yingge Folk Arts Tour

Dedicated to the Deity Cingshuei Zushih, this temple has been rebuilt several times, and is now under the supervision of Taiwan's prominent artist Li Mei-shu. Numerous old residences and buildings, mostly with elaborately adorned facades, are located on the historic streets of Sansia. The stationers and mom and pop stores of yester-year take you back to earlier times. Yingge has long been known as the "ceramics" capital of Taiwan. Travelers from near and far visit for the views, and purchase its famed artistic ceramics. <more...>

B3. Night City Tour

 Experience the fascinating vitality of Taipei City by night. No visit to Taipei would be complete without a leisure stroll to one of Taipei's exciting night markets that offer infinite choices for shopping or eating. Get a bird's eye view of Taipei from the Taipei 101, currently the world's tallest building, and take the world's fastest elevator which only takes 39 seconds zip up to the 101 Observatory. <more...>

B4. Hot Spring Tour

Taipei's Peitou District, situated in the hilly northern tip of the city, has been a relaxing enclave for city residents for over a century. The area was first developed for tourism purposes around the turn of the 20th century, when Taiwan was still a Japanese colony. The major peaks of Yangmingshan National Park Shamao Mountain, Datun Mountain, and Qixing Mountain form a dramatic backdrop to the hot springs, creating a lush green setting with forest fresh air. The air, which exudes a strong sulfur smell, is a telltale sign of the mineral-rich springs that await visitors to the area. <more...>

B5. 101 Mall Commercial Area FIT Tour

Currently the world's tallest building, Taipei 101 is definitely your first stop to get a bird's-eye view of the greater Taipei area. Experience a 39-second ride on the world's fastest elevator to reach the 101 Observatory. Go on a shopping spree. Eat 'til your heart's content. The Xinyi Commercial Area always has something for everyone! <more...>

For registration and travel assistance

1. Please visit www.taiwanbiztour.com/fantasia for online registration.

2. Taiwan Biz Tour provides on-the-spot service through its Travel Information Service Center, located near the main entrance of the TWTC Exhibition Hall (along Xinyi Road). Visit us for complete information on traveling around Taiwan and assistance in the registration for the major international trade shows.

To attend FOOD TAIPEI 2007, simply click the button below to register on-line! Pre-registered visitors can obtain a complimentary Official Directory by showing their admission badges upon arrival at the showground.

>>Sign up NOW

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Pick of 2007 Special Report on Food Businesses: Frozen Foods

(Photo/LAUREL ENTERPRISES CORP.)	LAUREL ENTERPRISES CORP.
	Laurel Enterprises Corp. has developed everything from Chinese foods, such as traditional hotpot ingredients and sweet rice balls, to easy-to-fix Western dishes in its 35 years of operation. Founded in 1970, Laurel has built its reputation on "innovation, sincerity and responsibility" in its operations. From the start the company has set the standard in the frozen foods industry, maintaining the highest levels of quality while expanding the range of products.
Changing lifestyles and consumer habits have led Laurel to shift its focus from "tradition and elegant taste" to bringing "easy and convenience" to its food products. At the same time, the company has developed foods that are healthy and nutritious, including exotic foreign tastes. Among products under Laurel's "easy life" line are: fried rice, spaghetti, ravioli, sautéed udon, and rice served with meat and vegetables on top. Laurel is constantly in touch with its customers in the market in order to develop new products and new ways of cooking. The company manages to make sure that customers can enjoy the "easy life" with convenient, healthy and delicious food products -- all backed by solid service.

OKULIN ENTERPRISES CO., LTD.	(Photo/OKULIN ENTERPRISES CO., LTD.)
Okulin Enterprises Co., Ltd. was founded in June 1987 in Sanchung, Taipei County. Over the years it has expanded its operations into many parts of Taiwan, including Kaohsiung and Yunling, and overseas to China and Vietnam. The quality of the company's products has enabled it to win several certificates including GMP and ISO9001. The company seeks to increase income and reduce expenditures while focusing on technological innovation and establishment of system and target management. Okulin also seek to overcome all many challenges and difficulties faced by food manufacturers to provide value-added services for customers.
Among the products offered by Okulin are: pork bone soup base for hot pot, Sichuan hot and spicy soup base for hot pot, Oriental pork chop sauce, curry seafood sauce, sweet and sour pork spare ribs sauce, teriyaki chicken sauce, black pepper beef sauce, and spaghetti with meat sauce. Hot pot is one of the most popular styles of cooking for the Taiwanese. "Our management philosophy can be summed up by the phrase 'pursuit of excellence,'" the company says. "That mission hasn't changed after all these years of operation."

(Photo/CHEN HSIANG FOODS INDUSTRIAL CO., LTD.)	CHEN HSIANG FOODS INDUSTRIAL CO., LTD.
	Chen Hsiang Foods Industrial Co., Ltd. has its central headquarters in Chiayi County. It's situated on a flat plain characterized by fertile soil and abundant food resources, all made possible with the warm climate in the area. As a food manufacturer, the company is devoted to manufacturing foods of the highest quality, a commitment that has ensured the company's operations for over 45 years and counting.
"We will continue to expand our distribution channels as part of our diversification plan, with the goal of becoming one of the leaders in Taiwan's food industry," the company says. The fine quality of foods produced by Chen Hsiang has enabled it to obtain the following certificates: CAS, GMP, and ISO 9001, among others. Products manufactured by Chen Hsiang include: frozen soy beans, frozen sweet potatoes, frozen prepared foods, frozen radish/taro cake, and frozen crisp mochi. The company's operations are backed by automatic manufacturing equipment enabling efficient production and packaging processes. "We will continue to roll out delicious and tasteful foods to suit your taste," Chen Hsiang says.

UNITED TAIWAN CORP.	(Photo/UNITED TAIWAN CORP.)
United Taiwan Corp. (UTC) was established in 1970 as a red bean exporter. Since its establishment, the company has expanded its product lines and capabilities to include development and manufacturing of prepared bean products and pastes, delicatessens, cooking sauces, instant soups and ready-to-eat meals. UTC has developed long-term ongoing technical cooperation agreements with the Matoba Sei An Co., Ltd. and Chitaka International Foods Inc. This partnership supports the company's ability to provide world-class products to restaurants, delicatessen manufacturers, bakeries and others.
UTC serves customers in Japan, Southeast Asia, Europe, Australia, Canada and the United States. With more than 35 years of experience and over 130 employees and food professionals, the company holds a leading position in food production techniques and also preserves traditional food making processes. The company's flagship products include glutinous fried rice and fried rice noodles. Both reflect the culinary styles of the Taiwanese and have gained popularity in many parts in the world. The products are registered under the U.S. Food and Drugs Administration and can be found in 99 Ranch Market in the States.

(Photo/GREATWALL ENTERPRISE CO., LTD.)	DaChan Great Wall Group
	DaChan Great Wall Group has over the past decade achieved great success in the poultry industry and expanded its operations to many parts of the world, including Northeastern China, Northern China, Hong Kong, Indonesia, Malaysia and the Philippines, targeting the Chinese communities in those places. The quality of products and services offered by DaChan has allowed it to become one of the top five manufacturers of animal feed in the world in 2005 and the biggest poultry distribution firm in China. Its 2005 turnover totaled NT$66 billion.
DaChan not only has its core businesses of poultry farm operations and restaurant channeling but also has a life science business focusing on health foods. The company aims to provide healthy, high-quality products to fulfill its mission of becoming the best life science conglomerate in the Asia Pacific region. Fried chicken flakes are among the company's flagship products. The flakes, made with chicken breast meat, contain 40 percent less fat than traditional fried pork flakes. They are moist yet non-greasy and are ideal to those seeking a healthy lifestyle.

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Monthly Pick:  

DaChan's vertical integration - an example for food manufacturers

Founded in 1938, DaChan Great Wall Group began as a manufacturer of cooking oil, soybean powder, and other types of bean powder. It entered the feed and husbandry industry in 1944 and continued to expand its operations by setting up a meat processing plant in 1993 and establishing its China operations in 1997. Now, DaChan Great Wall is a leader in the chicken farming business and has achieved superb vertical integration capabilities, with operations ranging from animal husbandry to dining services. The company's experience serves as an example for those seeking to achieve vertical integration in their operations.

1. Feed production

DaChan customizes its animal feed products based on the clients' demand. The company's R&D engineers contact customers directly to identify their needs. DaChan uses the same ingredients for making animal feed but adds different materials to customize the feed. This process does not bring extra cost to the firm as the principles of mass production and economies of scale are still being applied.

2. Animal husbandry

DaChan in 2005 established a husbandry business offering total solutions to animal farm operators. Among the services provided by DaChan's husbandry subsidiary are: feed provision, medical check-up on animals, technical support and information consultation. Customers get the benefit of having their animals treated by professionals, obtaining information on animal farming, and receiving consultation on how their farms may be improved.

3. Meat processing

DaChan has two channels for meat distribution. One is the wholesaling channel, which targets restaurants, supermarkets and hypermarkets. The other one is direct distribution to chain restaurants and supermarkets. DaChan has also teamed up with schools and convenience stores to meet their growing demand. It also provides total solutions for restaurant operators by helping them design menus, decorate stores and obtain the most up-to-date market information.

With vertical integration, DaChan is able to monitor and control each aspect of its food manufacturing process and make sure the needs of customers are met. At the same time, vertical integration has given DaChan more room for risk-free management and control. By vertically integrating its operations, DaChan has effectively increased profits and created a higher entry barrier for competitors.

Source: Huang Chiu-hsiang,

analyst with Food Industry Research and Development Institute

Special promotion

Product name: Samoa wild noni enzyme Company: Wild Noni Co., Ltd. (Booth #405) Product description: - Samoa wild noni enzyme is imported from Japan, fermented naturally from 100 percent samoa wild noni fruits. - No preservative, sugar, nor any additive is added.  <more...>

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Events:  Special promotional opportunities

During the show, FOOD TAIPEI will have a bilingual Show Guide providing comprehensive information for visitors, exhibitors and buyers, as well as advertisements from exhibitors. Those interested in advertising in the Show Guide could contact Ms. Hsu Yu-ching at our contract publisher Gourmet World Magazine at +886-2-2397-2215 ext. 19.

Want to promote your company and products through FOOD TAIPEI? Just click on the button below to write about your company and products and send it back to FOOD TAIPEI for your chance to appear on the e-newsletter and even on the FOOD TAIPEI Show Daily~!

>>contact FOOD TAIPEI

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