May 2007 FOOD TAIPEI

FOOD TAIPEI　 FOODTECH TAIPEI　 TAIPEI PACK — A fantastic food trio not to be missed!

◎ORGANIZERS：

Taiwan External Trade Development Council (TAITRA)

Taiwan Food & Pharmacy Machinery Manufacturers' Association

China (Taipei) Packaging Association

◎VENUE：

FOOD TAIPEI： (536 exhibitors using 1,579 booths)

Taipei World Trade Center (TWTC) Exhibition Hall 1

FOODTECH TAIPEI & TAIPEI PACK：

Hall 1 ( 22 exhibitors using 169 booths)

Hall 2 ( 150 exhibitors using 295 booths)

Hall 3 ( 110 exhibitors using 402 booths)

* Address of each exhibition hall:

Hall 1： 5 Hsin-yi Rd., Sec. 5, Taipei

Hall 2： 3 Sunglien Rd., Taipei

Hall 3： 6 Sung Shou Rd., Taipei

◎SHOW DATES： June 21-24, 2007

◎SHOW HOURS：

◎ OFFICIAL DIRECTORY：

For sale at NT$200 per copy (CD-ROM version also at NT$200) in the TAITRA Bookstore located at the ground floor of TWTC Exhibition Hall 1. 

*  Official Directory Paperback + CD-ROM bundle is for sale at NT$300.

◎ EXHIBIT PRODUCTS：

FOOD TAIPEI:

Fresh Fruits & Vegetables, Preserved Fruits & Vegetables, Poultry, Seafood, Meat & Processed Meat Products, Edible-Oils, Dairy Products, Health Food, Frozen Prepared Food, Canned Food, Baked Food, Biscuits, Wine & Liquor, Coffee & Tea, Juice & Soft Drinks, Condiments & Confectionery, Tableware, Food and Beverage Chain Stores & Franchises

Taiwan Pavilion： Fruit and Vegetables, Teas, Seafood, Rice, Livestock Products, Prepared Food, Forestry Products, Main Theme Exhibition

FOODTECH TAIPEI:

Whole Plant Project, Food Processing & Preparation Machinery, Beverage Processing & Preparation Machinery, Hotel/Restaurant/Catering Equipment & Accessories, Bakery Machinery & Accessories, Food Packing Machinery, Refrigeration Equipment, Food Industry Disposal & Sanitation Equipment, Testing/Measuring Machinery, Food/Beverage Vending Machinery, Pharmaceutical/Health Food Equipment

TAIPEI PACK:

Packaging Machinery, Packaging Materials, Paper & Cardboard Containers, Packaging Plant Systems, Filling/Sealing/Weighing Machinery, Printing Machinery, Tapes/Plastic Film/Pallets, Warehousing Equipment, Food & Pharmaceuticals Packaging Machinery, Bag Making Machinery, Material Handling Equipment, Vacuum Packaging Machines, Conveyors, Shrink Packaging Machines

Contact Person：

Show Manager: Ms. Alice Teng (FOOD TAIPEI)

Show Manager: Ms. Peggy Chang (FOODTECH TAIPEI & TAIPEI PACK)

TAITRA Exhibition Department

Tel：886-2-2725-5200 ext.2616,2615   Fax：886-2-2725-1959

E-mail： foodtaipei@taitra.org.tw

E-mail： foodtech@taitra.org.tw

E-mail： tppack@taitra.org.tw

Additional activities

2007 Agricultural Products Summer Procurement Seminar & the Asia-Pacific Food Forum

Sponsor: Bureau of Foreign Trade, Ministry of Economic Affairs

Organizer: Taiwan External Trade Development Council

USEFUL SERVICES：

Taiwan Visa

To apply for a Taiwan visa, please click here for more information.

   For travel assistance & FREE Taipei 101 Tour (Tour B5) --

      1. Please visit http://www.taiwanbiztour.com.tw/fantasia/local.htm  for online registration of 5 fascinating itineraries around Taipei!

2. Taiwan Biz Tour provides on-the-spot comprehensive service at its Travel Information Service Center, located near the main entrance of TWTC Exhibition Hall (on Hsin-yi Road). Visit us for complete information on Taiwan travel and assistance in registering for major international trade shows.

To join or attend FOOD TAIPEI 2007, simply click the button below to register on-line! Pre-registered visitors can obtain a COMPLIMENTARY Official Directory AND a free gift by showing their admission badges upon arrival at the showground.

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Pick of 2007 Special Report on Food Businesses:  Wineries in Taiwan

(Photo/TSOU-MA-LAI FARM OF TAIWAN COUNTY FARMERS' ASSOCIATION)	TSOU-MA-LAI FARM OF TAINAN COUNTY FARMERS' ASSOCIATION
	Tainan County Farmers' Association's Tsou-Ma-Lai Farm was officially opened on January 23, 2003. It is based upon model foreign winery estates that combine tourism with wine making. By operating its tourist winery as part of the nation's premier leisure farm, Tsou-Ma-Lai Farm adds fresh sparkle to both wine and recreation.
Visitors here can gain escape the office to gain an inside look at traditional framing while savoring some of Formosa’s finest wine. Tainan County is a major agriculture producer with the nickname of "Kingdom of Fruit" that is blessed with perfect conditions for wine making. But this have been a long-kept secret since past governments in government maintained strict state monopoly control over the manufacture and distribution of wines, beer and alcohol which often led to spoilage of bumper crop harvests of fruit. This has largely changed since agricultural producers such as the Taiwan County Framers’ Association can become licensed wineries ever since the nation joined WTO. And with this, Tsou-Ma-Lai Farm became the first legal tourist wine estate in Chiayi and Tainan Counties.

CHANGHUA COUNTY BREWERY TOURISM RESEARCH AND DEVELOPMENT ASSOCIATION	(Photo/CHANGHUA COUNTY BREWERY TOURISM RESEARCH AND DEVELOPMENT ASSOCIATION)
Changhua County Brewery Tourism Research and Development Association is established to promote the healthy development of the local wine making tourism culture by combining agricultural production, winery tourism, and recreation. The association aims to increase added value and international competitiveness for locally made agricultural products. Peng Chun Hang winery is one member of the association and is located inside the Erlin vine estate. Peng Chun Hang takes pride in the specially developed grapes that are grown on its estate and offers a guarantee of basic quality.
Peng Chun Hang's line of quality white wines are fermented from four prime choices of grapes under carefully controlled processes according to the special characteristics of each variety of grape. Peng Chun Hang recommends the wine be consumed when iced. Its wine carries the aroma and sweetness of honey with a texture similar to ice wine. Peng Chun Hang believes that discriminating consumers will delight in its collections.

(Photo/PULI FARM ASSOCIATION RURAL VILLAGE LEISURE DISTILLERY)

PULI FARM ASSOCIATION RURAL VILLAGE LEISURE DISTILLERY

The Puli Farm Association Rural Village Leisure Distillery's location includes Liyutan ("Carp Lake"), which has been coined "Little West Lake," after China's famous freshwater lake. The winery is amongst nine wineries that emerged with the guidance of the Executive Yuan's Council of Agriculture (COA) and the 921 Earthquake Post-disaster Recovery Commission. Combined research and development efforts have produced three different types of wines, which utilize Puli's most representative local farm products as their main ingredients, including fresh passion fruit juice (24-proof-12% alcohol) Pailipiaohsiang ("Fragrance Floats the Distance"), pine needle essence infused into their 78-proof Miwusenlin ("Fog-shrouded Forest"), and the sweet aromas of their 32-proof Chenchingmeikuei ("True Love Rose"). Of these, the latter two wines have even obtained the bronze awards at the COA's second Rural Village Wine Quality Competition.

SHIN-YI HSIANG FARMERS' ASSOCIATION	(Photo/SHIN-YI HSIANG FARMERS' ASSOCIATION)
The Shin-Yi Hsiang Farmers' Association is located in the country's largest region of plum farms, as well as the ancestral home of the Punong tribe. The association's line of plum wines includes such names as Meitzutiaowu ("Dancing Plums"), Wangchihuichia ("Forgot to go Home"), and Changlaoshuohua ("Grow Old Talking"). Also among their offerings is a traditional Punong tribe millet-based wine called Hsiaomichangke ("Singing Millet"), Shanchumilu ("Lost Mountain Boars"), and other peculiar names inspired by aboriginal culture that give the products their lively nature.
According to legend, at one time during Taiwan's Japanese period, there was a very good winery named Grandma Wuma. Even though the Japanese authorities prohibited her from wine making, Grandma Wuma continued to do so secretly at home, taking advantage of the pitch dark conditions of the night to avoid being caught. When she finished her products, she would take the wine dregs in the middle of the night to secretly discard in the nearby mountain valley. According to the account, a group of mountain boars were attracted to the fragrance of the wine dregs and followed their noses to the door of Grandma Wuma, whereupon they forced themselves inside. Since then, the tribal people near Grandma Wuma have jokingly called her wine "Lost Mountain Boars."

(Photo/YU SAN WINE SHOP (VEGETABLE PRODUCTION ASSOCIATION OF SINGYI, NANTOU COUNTY))	YU SAN WINE SHOP (VEGETABLE PRODUCTION ASSOCIATION OF SINGYI, NANTOU COUNTY)
	Yu San Wine Shop, also known as the Vegetable Production Association of Singyi, Nantou County, was established by farmers in the area and has for many years received subsidies from the Cabinet-level Council of Agriculture (COA) and the Nantou County Government. The shop was recognized as an outstanding wine shop by the COA and the CAS Association in 2005 and 2006. The company's famed product is its special plum wine. The wine is made from selected plums fermented at a low temperature. This process retains the natural plum fragrance in the wine, which has a sweet and sour taste to delight taste buds. The wine is of the highest quality among plum wines of other brands. Add ice in the wine and it will become even more enjoyable. The fragrance and taste of the wine will make you forget about your worries and troubles.
Another product of the wine shop is the bamboo charcoal kaoliang wine, which uses bamboo charcoal to absorb the methanol and aldehyde substances during the fermentation process to make the wine even more tasteful and savory.

DAHU WINELAND RESORT	(Photo/DAHU WINELAND RESORT)
Dahu is located in the southern part of Miaoli County. It has plenty of sunshine in the autumn and winter, and rarely has rain. The yearly average temperature of 20 degrees Celsius have made Dahu the perfect place to grow strawberries. Over the years Dahu has become a famous place for making strawberry wines, and the Dahu Wineland Resort was built in the township to attract visitors from all over to retreat from the world. Strawberry and plum wines produced by the resort do not have any artificial additives, thus retaining the wines' original taste and flavor. When tasting a strawberry or plum wine, the customer should first "nose the wine" to take in its aroma, then sip and savor its character. For the best in tasting, it's advised that the wine be chilled for 15 to 20 minutes before decanting.
This wine-tasting center, built from an antiquated granary, doubles as a recreational resort. Its large arched windows ensure proper lighting and its rear garden is planted in the style of western Europe to make it the perfect place to taste wine and chat with your friends.

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Monthly Pick: Wine-testing techniques

Wine-testing is a special skill. Only through years of experience can one become a wine-testing specialist.

It's important to remember that the tester needs to hold the foot of the glass. Otherwise the warmth of the hand may affect the taste of the wine.

There are several steps in testing wine. First, the tester needs to observe the color and clarity of the wine. The color and clarity of the wine will indicate several things about the wine, including its brand, year and quality.

The tester should then shake the glass gently for several reasons. First, shaking allows the aroma of the wine to come out. Shaking also allows wine residue to stick to the wall of the glass. The more residue that sticks to the inner side of the glass, the denser the wine. The tester should then smell the wine. The tester should bring the glass to his nostrils and smell the aroma that is coming out of the wine. This is another technique to determine the quality of the wine.

Finally, the tester should taste the wine. When tasting, the tester should swish the wine to each part of his tongue to taste its sourness, sweetness, bitterness and saltiness. He should then swallow the wine and experience the smoothness of the wine.

Food goes with the wine

Different wines go with different foods. When choosing the type of food to go with the wine, the following should be taken into consideration: the sauce of the main dish, the side dishes, and the way the main dish is prepared.

Wines that are stronger should go with foods with heavier tastes. It's important to know that the tastes of the wine and the food should match. Incompatibility of wine and food may cause discomfort for the diner. When there is more than one type of wine, it's important to know the order by which the wines are served. Usually, lighter wines should be served first, followed by stronger wines.

The following are general tips for choosing the food to go with a particular wine:

1. White wines should go with white meat (pork, chicken or seafood).

2. Red wines should go with red meat (beef, venison, duck or tuna).

3. Sweet wines should go with desserts.

4. Food that is sour or strong in taste, or smoked food, should go with stronger wines.

5. Greasier food should go with wines that are sour.

6. Low-fat food should go with wines that are fresher in taste.

7. Salty food should go with sweeter wines.

8. Hot and spicy food should go with low-alcohol wines or wines that are fruitier in taste.

Provided by Chen Hung-chang, Ph.D., technical consultant of Changhua County Brewery Tourism Research and Development Association

Special promotion:

Product name: OK Cold-Brewed Tea Company: OK Tea Technology Co., Ltd. Product description: - OK Tea introduces a new cleansing process via its highly concentrated ozone water with its innovative equipment. Technology is integrated into the traditional process of cleaning tea leaves to produce tea of the best quality. All product units can be traced online using their lot numbers and manufacturing process. - OK Cold-Brewed Tea is specially designed for lovers of cold tea products. This special way of brewing and drinking tea is expected to revolutionize the cold tea market. <more...>

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Events: Special promotional opportunities

During the show, FOOD TAIPEI will have a bilingual Show Guide providing comprehensive information for visitors, exhibitors and buyers, as well as advertisements from exhibitors. Those interested in advertising in the Show Guide should contact Ms. Hsu Yu-ching at our contract publisher Gourmet World Magazine at (02)2397-2215 ext. 19.

Want to promote your company and products through FOOD TAIPEI? Just click on the button below to write about your company and products and send it back to FOOD TAIPEI for your chance to appear on our e-newsletter and even on the FOOD TAIPEI Show Daily~!

>>contact FOOD TAIPEI

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